First of all, you need to understand the basics of marketing. In this article, We discuss the marketing fundamental first to last of each side. Let’s jump to know to start your business marketing journey.
Overview of the topics today we share with you:
What is Marketing?
Marketing is promoting your business product or services to the target audience. It is the exposure of your brand and the first communication channel to your customer.
Rise of Marketing
Probably your mind has a question when was marketing started? Right. Okay, let me explain.
The ideas of marketing started in the late 18th century and early 19th century. The beginning of marketing was very simple from nowadays.
January 1, 1983, when the internet was invented the whole scenario has been changed including the marketing sector. So many new strategies come to the front.
Yeah, enough to know history, let’s go to our main fact that you seek in this chapter.
Types of Marketing. Difference between Traditional Marketing and Digital Marketing
Generally, two types of marketing exist in the era.
Digital Marketing: When Marketing through the internet by various online platforms like the search engines (Google, Bing), social media (Facebook, Instagram, Twitter, LinkedIn, Youtube, etc).
It’s called digital marketing or internet marketing or online marketing or web-marketing all same.
Traditional Marketing: Traditional marketing is a form of promotion and reaching the audience through offline activities.
You probably saw the banner, festoon, print, broadcast (TVC), Direct teleconnection, Email. Companies use these to promote their products and services in this type of traditional systematic way.
This type of marketing does not use internet-based channels.
Rise and Evaluation of Digital Marketing
The Internet Marketing concept is started in the 1990s. Online marketing is boosted when search engines and social platforms were found.
The global market value of digital advertising and marketing size is $350 Billion USD. In 2026 the market size will increase by $786.3 Billion USD.
Digital Marketing Strategies
A digital marketing strategy is a plan to reach your target and achieved your goal by online platform marketing funnel and optimization. The marketing strategy is paid, earned, and owned.
Internet Marketing Strategies:
First of all, everyone needs SEO if they desire to win the race.SEO stands for Search Engine Optimization. Optimize your business for better rank on search engines like google, bing.
It helps to increase your brand visibility on the internet.
It also helps to get more visitors from organic search cause your business is top of specific search queries.
That all happen when your business is well optimized both search engine and visitors.
There are three types of SEO
On-page SEO: Optimization into the front of the whole website such as right, keyword base, and attractive title, meta description, image optimization, website structure, post format, User interface, and experience (UI, UX), Internal linking, Outbound linking.
Off-page SEO: It’s mainly is link building. The most common and famous word of SEO is Backlink.
It is the way to connect one website to another website by linking.
For example, one word in the article is business and I set a link into the word is raftalk.net(A business and knowledge-sharing website).
For this, the raftalk.net website gets a link from the boyshero.com website by this word in the article.
The interesting face is the Raftalk website takes link juice (SEO perspective) from the Boyshero website.
For the backlink, Increase the Domain Authority(DA) of Raftalk’s website and make higer trust in the search engine.
It helps to get a higher ranking and Authority.
Technical SEO: It is the technical part of SEO such as page indexing, errors fixing, schema, and structure data setup, etc.
Otherhand, SEO has many categories like Organic SEO (Primary and Above Discussion), Local SEO, Ecommerce SEO, Video SEO, Voice SEO, etc.
2. Social Media Advertising and Marketing
The ultimate auto choice for the online marketing sector. The useful part is you can set any people, any age, any location.
So social media marketing is very cost-effective. You reach the right people and loyal customers.
Another factor is if you don’t have a website you still start and run your business by social media.
The best social media for business is the Facebook page, Buy and Sell Group, marketplace, Instagram store, Twitter, Linkedin, YouTube, TikTok, Reddit, Tinder, etc.
The Facebook users are now more than 2.85 billion. Instagram monthly active user 1 billion. Twitter has 353 million, LinkedIn has 660 million, YouTube has 2 billion-plus, Reddit has 430 million, TikTok has 1.1 billion-plus.
You can spend less than $10 per day on the campaign(Facebook, Instagram, and Youtube).
If you are a small business owner with a tight budget or start very first your business this platform is suitable for you. You can earn your goal easily than other channels.
Tips: Facebook advertising and marketing would be the first choice for any type of business.
3. Pay Per Click (PPC) Marketing
Pay Per Click (PPC) Marketing is paying money for every click on an ad. PPC Marketing is known as Search Engine Marketing (SEM).
Which keyword you want to give ad on the search of the keyword takes your website is top of search result.
You also need to consider CPC(Cost Per Click). Such as the “Digital Marketing” CPC rate is around 2.65.
This rate is different for each keyword. It also depends on your competition level.
This Marketing strategy is used for direct leads, calls, form fillup, email subscriptions, etc.
Display ads also contain effects for these strategies.
4. Web Analytics and Conversion Rate Optimization (CRO)
As a business owner, you always want to get a higher ROI (Return on Investment). When you try to boost your business, need to look up every movement.
Observe traffic (visitors) from each and every perspective. Where they land first, which page they stay a long time, which page they exist on.
Calculate bounce rate, traffic behavior I mean analyze whole analytics to get the actual results.
If you don’t get the expected result you need to optimize something called conversion rate optimization or web analytics.
Your visitor can drop for your bad presentation, layouts, not user-friendliness, unsatisfied product or service.
5. Affiliate Marketing
Promote other products through your influences. You may promote by review and guide blog posts, videos, podcasts, images, and other strategies.
Digital Marketing Effects
At this moment, every business runs its promotion online. Because online is a huge market 4.66 billion people use the internet worldwide.
Companies reach many people easily and online customer is loyal and smart. The effect of Online marketing is unlimited. Details discussion in the advantage and disadvantage section.
Digital Marketing Pros and Cons
Everything has both good and bad sides. Here we learn about internet marketing’s advantages and disadvantages.
Advantage of Digital Marketing
Huge Audience: The Internet is growing so fast. After (Coronavirus disease) covid-19pandemic peoples are quarantined and spend much more time online.
You also know 4.66 billion people already exist on the web. If you capture 0.001% percent you don’t need to look back.
Filter and Control: Every online platform gives you the freedom to control your promotional activities. You can decide who is your audience, how their age, geographical location, their interest.
Every personalizes data you get to arrange your advertise and touch them. You could control and set your campaign time and budget. Personalize flexibility makes your business a better position.
Cost-Effective: For filter and control, your cost is very less. You can run your ad for only $5 dollars per day. Much more handy than traditional marketing. Low cost is always better for ROI.
Tracking, Measurement, and Analysis: You can easily track what you do. Do your advertisement and marketing works? How many sales generate and customer engagement?
It’s very effective to analyze holistic data that helps you to what do your next step?
Disadvantage of online marketing
Skill and Time Consuming: If you want to work on your own, you need to be proficient in digital marketing first. Only when you are fully skilled will you be able to organize your marketing properly. That’s why you lose time.
Tips: The alternative is to hire a marketing agency like Boyshero Marketing Agency.
Negative Feedback: When you post online you are open to receive many compliments. But unsatisfied customers complain of some bad experiences.
They give very negative comments and sometimes they will troll you. You need to be patient and face these very efficiently.
Security and Policy: Sometimes online policy violations can occur due to not following proper guidelines. This can lead to many big losses in online marketing.
Global Competition: Currently, all companies are upgrading to online marketing. As a result, the competition is increasing day by day.
It costs a lot more to run a campaign. If you look at the CPC(Cost Per Click) rate, you can see how much global competition is increasing.
Less Sustainability: Online-based marketing and everything is under your control so you can turn it off at any time. Resulting in less acceptance and brand trust.
Rise and Evaluation of Traditional Marketing
Traditional marketing was started first 1900s. The first commercial broadcast was a radio program advertisement in 1920.
The official traditional marketing began in the 1950s according to Wikipedia. No one can say exactly when it started. And we don’t even need to know that.
Traditional Marketing Strategies
Traditional marketing is the oldest form of marketing tactic. Consecutive marketing has a lot of works. Let’s explore this.
Traditional Marketing Strategies:
Direct Sales: Direct sales have been around since ancient times when goods were exchanged for goods. Direct customer purchased products from retail locations which are now a primary and popular medium too.
Broadcast: Another popular medium is broadcasting. You will probably watch TV shows, then you will notice that if you give attention in between TV shows, then you will see ads for different products or services.
Billboard: King of impression creator. These can be seen at various eye-catching spots on the side of the road.
Newspaper: One of the most traditional methods is newspaper ads. It might be a whole 1-page ad or something as part of a page.
Every morning reader read their favorite news. So this is a good channel of marketing.
Banner, festoon, signboard: In front of the shop, these can be seen in the promotional rally.
Direct phone Message and email: Collect customer data and send promotional activities into their space.
Discount offer to customer home: You can make partnerships with delivery companies or direct take your services or product catalog to customer home.
Word of mouth: The silent killer for growing and establish a brand.
Traditional Marketing Pros and Cons
Here we go to see the consecutive marketing useful sides and bad ways.
Advantage of Traditional Marketing
High and Easy to reach local audiences: Not everyone has come online still. A large number of these are now offline.
Traditional marketing is better to reach certain local audiences. That helps to create brand awareness in the specific types of people.
Easy to understand: Many people do not understand online promotion well. Compared to that, traditional marketing is much easier to understand and everyone can understand everything in a very good way.
Physical giveaway: By letting some people use something for free. A good campaign can be made with feedback and referrals from them.
High success rate: The base of the marketing is traditional marketing. Before digital marketing, It was the only and best way for businesses to make marketing sense. The success rate is quite good.
Brand Value: Physical existing is always good for people’s trust and brand value. All the big companies in the world have a good physical existence.
Disadvantage of Traditional Marketing
More Expensive: It is true that traditional marketing has a huge cost than digital marketing. Calculate your a-z marketing production costs you will get an idea
Not Measurable Correctly: You can’t track your campaign data correctly. Which you can do in digital marketing. Do you never know how many people will make an impression? how many are interested? how many people will buy?
It can take a long time to figure out if your campaign is a success.
Not Specific Control: You can’t filter your target audience as a subcategory. online marketing is giving you the freedom to choose your audience’s age, gender, location, interest. But in traditional marketing, you have very limited options.
Take a Long Time: Establishing a brand is not an easy task. It takes a long time. In traditional promotion, you need to be consistent. People’s minds change in a minute.
You have to stick with them for a long time. You have to do promotion activities again and again. If you watch TV, you will understand how many times you have to watch an advertisement.
Losing audience: There are many things to keep in mind when designing a campaign. Those who watch regular TV, read newspapers. There are two types of audience. Not everyone who watches TV doesn’t read the newspaper.
Again those who are after the newspaper don’t all watch TV. There is also another important reason news and TV are now becoming almost online-based.
Due to this, the customers of the traditional system are gradually decreasing.
Which Marketing Strategy is best for you right now?
It depends on where you are and your business stage. if you don’t have enough investment or don’t want to invest much more now digital marketing much more reliable option for you.
This is because very little investment can reach many.
Another good aspect of internet marketing is that you can see a very detailed stat of what you are doing. Above we are discussing in detail from there whether digital marketing will be good for you right now.
On the other hand, if you have a lot of budgets and if you want to prove socially then traditional marketing is for you.
Digital Marketing for Small Business Owners
Are you an entrepreneur and have a small business or want to start a business? I know every business startup has a budget.
At the beginning of the business, you have to be very careful that what you are spending is coming back.
This is not just the beginning, this is the thing to keep in mind at all times in any business, big or small.
Otherwise, you will never be able to grow. Many times business can be closed.
This is what we call ROI (Return On Investment). How much return is coming on what you are spending?
Digital marketing is the first choice for any type of business. Whether your business is big or small now digital marketing will not be able to give you anything else in a very short time.
The aspects of internet marketing have been discussed in great detail. By looking at these you can get an idea of whether online marketing is the best fast for you.
Should you need to hire a Marketing Agency?
If you are an expert in marketing you can do it yourself. If you do not skilled you should not do marketing by yourself. Cause marketing change business scenario. Wrong campaigns can cost a lot of money.
Hiring a marketing agency is a good practice. But not all digital marketing agencies are effective.
If you want to be a good digital marketing agency, there are some criteria that you should look at and work with.
We will discuss what types of marketing agency you should hire future?
Both marketing strategies are good. You can’t ignore anyone. There are two types of perspectives in both cases. There are advantages and disadvantages to both strategies.
No matter what you choose to do, you need to plan your marketing properly if you want to grow your business.
Our Recommendation: Goes first on digital/online/internet marketing then try others.